Why SEO Still Matters When You’re Running Google Ads for Your Small Business
Paid ads bring instant traffic, but SEO builds the trust and long-term results your business needs to grow. Here’s how they work best together.
What you’ll learn in this article:
- The difference between
SEO and
Google Ads
- Why SEO helps your ads perform better
- How to use both strategies to boost online visibility
- Simple ways to make them work together
- When to get help from The Infinity Group
You might think running Google Ads means you can skip SEO. After all, ads get your business to the top of the page right away, right? That’s true—but only while you’re paying for clicks.
SEO (Search Engine Optimization) keeps you visible even after the ad spend stops. Together, the two make a powerhouse marketing strategy for small businesses.
SEO vs. Google Ads
Google Ads are like renting the top spot in search results. You pay for every visitor who clicks. SEO is more like owning your space. It takes time to build, but once you do, it keeps paying off.
Why SEO Still Matters When You Have Ads Running
- Trust and credibility. Many customers skip past ads and choose organic results because they see them as more genuine.
- Lower ad costs. A well-optimized site improves your ad quality score, reducing cost per click.
- Free traffic. Once your SEO kicks in, you get clicks that don’t cost you a dime.
- Backup visibility. If your ad budget ever tightens, your SEO presence keeps bringing people in.
How to Make SEO and Ads Work Together
- Use your ad data for SEO insights. The search terms that drive the most clicks should also shape your website content.
- Create consistent messaging. Make sure your ads and SEO content tell the same story.
- Use retargeting. Bring back visitors who found you through SEO by showing them ads later.
- Track both together. Use analytics to measure traffic, conversions, and ROI across both channels.
FAQs
Q: Should I spend more on ads or SEO?
A: It depends on your goals. Ads are great for quick leads. SEO builds stability and long-term value. The best results come from a mix of both.
Q: Will doing both cost too much?
A: You can scale each one to fit your budget. The key is strategy, not size. Even a small, consistent investment in SEO helps.
Q: How long does SEO take to work?
A: Most businesses start seeing results in 3–6 months. Combined with ads, you’ll have steady visibility while SEO grows.
Final Thoughts
Google Ads can bring fast results, but SEO builds the foundation that keeps your business growing. Together, they help you reach customers today and tomorrow.
If you’re ready to make both work smarter for your business, The Infinity Group can help. We create customized strategies that connect your paid ads and organic growth for better results all around. Give us a call today! (855) 420-1626
